Welcome to the Profit Matches content hub-a curated space where I share industry insights, strategic perspectives, and actionable ideas from my LinkedIn profile and beyond. From uncovering trends in AI, gaming, and marketing to decoding the latest tools and platforms, this is where business strategies align with innovation. Explore the categories below:
Strategy & Digital Marketing:
Measuring the Unmeasurable: How to Quantify Soft Metrics in Marketing
Hey everyone! 👋 I know, I know… I’ve kept you waiting! But I hope this newsletter will be worth it! 😅 Today, I want to dive into a topic that's often tricky, especially if you haven't worked in marketing and branding before measuring the “unmeasurable” - those soft metrics that can be a bit myster
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Understanding Conversational Marketing
Can you believe it's already been two weeks since our last newsletter? In our recent VidDay episode with my Digital Sister Vtina (which you can watch here), we dove into some fascinating statistics highlighting the evolution of consumer behavior and the growing significance of techniques like Conver
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“Conversational Marketing”: can it become an acquisition tactic? How?
Search, SEO and AI conversations: the Shift
AI/ML solutions in iGaming and beyond
Well yes! AI and ML are at the heart of this whole digital transformation! Even in iGaming! These technologies redefine how operators engage with players, enhance user experiences, ensure regulatory compliance, streamline operations and much more! This first 2025 Newsletter introduces a curated, yet
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Applying SEO Opportunity Mapping to AI:A New Era for Brand Visibility
Ciao a tutti! Welcome to the December edition of my newsletter-now proudly brought to you by Profit Matches , the next step in aligning profit with purpose, businesses with the right strategies for growth. but let’s get straight to the point for today’s newsletter SEO is not dead—it’s just evolving.
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From Searching to Asking: The Intent Status Shift
Ciao a tutti! First off, I owe you an apology 🙇🏻♀️- it took forever to finalize this edition. It's been a crazy month of May with 16 take-offs and landings, 4 cities visited, and battling a high fever just over the weekend.
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SEO VS SAIO
In my previous VidDay (you can find it here) I first discussed the transformative shift in how we search for information. Today, I am expanding on that discussion with even more insights and strategies, diving deeper into the evolving landscape of search optimization.
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AI Monetization: Will Ads Dominate or not?
👋 Ciaoooooo! I said I would, and here it is! But before we dive into the topic, a big shoutout to the incredible AI in iGaming community (powered by NEXT.io - The World’s iGaming Community ) BTW head over there (whatsapp and search for AI in Gaming group) to join the conversation; some truly fascin
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AI Search Disrupting Traditional Search? What the Data Says
If you've been following our previous newsletters, you know that from the early days, I’ve explored how AI-powered search is challenging traditional search engines, without necessarily aiming to dethrone Google. But what’s truly changing is how users interact with content and how brands (in all indu
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Affiliate Showdown: Who Wins in a World Ruled by AI
I know, I know ..
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Community, Social Media and new Trends
The Explosive Growth of Telegram in Gaming and Gambling
Happy Month of August guys! After Reddit, as promised today’s newsletter is all about a Telegram! A channel that has rapidly emerged as a significant player in the iGaming and casino industry, particularly through the rise of Telegram casinos. The Growth in Numbers As of mid-2024, Telegram has reach
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Telegram & Reddit: Decoding Social Media's Influence on Future Mktg Tactics
Welcome to the 3rd edition of VidDay Lens ;) After discussing Search Artificial Intelligence Optimization, Conversational Marketing & the power of chats, today's focus is on social media platforms. A recent survey (Feb 24) of social media platforms offers insightful data on Monthly Active Users (MAU
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Reddit In Focus
Welcome to this edition of VidDay Lens! Previously, I launched editions about Reddit and Telegram, which you can find here! This time, I’m focusing on Reddit after attending a webinar with Brent Csutoras , Leah Smith, and Chris Khosrovani on maximizing brand impact on the platform. It made me think:
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Web3, Crypto and Digital Collectibles
Crypto Tokens: Definition, types and Applications
Hello everyone! I recently finished reading an interesting book by Roberto Cavaglio titled Crypto Art, Tokens, Blockchain, and Their Applications. This book dives deep into the world of crypto tokens and blockchain technology, a topic that I am sure some of you want to learn more about.
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Rethinking Traditional Marketing KPIs in the Web3 space
The integration of Tokenomics into our marketing strategies and product ecosystems is not just inevitable - it's already happening. Fresh off the press from the latest Chief’s Clash episode on Web3 hosted by Shahar Attias , I have been invited together with Mark Grech and Richard Baker to discuss at
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AI & Machine Learning: For AI-driven insights
Decoding the AI toolkit: Approach & Tools
With a slight delay due to health challenges, here we are: VidDay Lens hits your inbox or LinkedIn feed once more. In my latest video, I delve into the differences between ChatGPT, Perplexity.
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🎉 Wrapping Up 2024: Newsletter Moments Calendar & Highlights!
As the year comes to a close, I hope you’re surrounded by your loved ones, enjoying the festive season. Wishing you an amazing Christmas and a Happy New Year! 🎄✨ Before we dive into 2025, I wanted to take a moment to share with you this ”Newsletter Moments Calendar” highlighting all the key insight
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Why AI Agents are are quietly taking over Ops in iGaming
We’ve automated ads. We’ve (kind of) automated reporting But what’s next? we’re automating thinking, and it’s showing up as AI agents.
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