Content Space- Newsletter & Insights

Welcome to the Profit Matches content hub-a curated space where I share industry insights, strategic perspectives, and actionable ideas from my LinkedIn profile and beyond. From uncovering trends in AI, gaming, and marketing to decoding the latest tools and platforms, this is where business strategies align with innovation. Explore the categories below:

Strategy & Digital Marketing:

Measuring the Unmeasurable: How to Quantify Soft Metrics in Marketing

Hey everyone! 👋 I know, I know… I’ve kept you waiting! But I hope this newsletter will be worth it! 😅 Today, I want to dive into a topic that's often tricky, especially if you haven't worked in marketing and branding before measuring the “unmeasurable” - those soft metrics that can be a bit myster

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Understanding Conversational Marketing

Can you believe it's already been two weeks since our last newsletter? In our recent VidDay episode with my Digital Sister Vtina (which you can watch here), we dove into some fascinating statistics highlighting the evolution of consumer behavior and the growing significance of techniques like Conver

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Search, SEO and AI conversations: the Shift :

From Searching to Asking: The Intent Status Shift

Ciao a tutti! First off, I owe you an apology 🙇🏻‍♀️- it took forever to finalize this edition. It's been a crazy month of May with 16 take-offs and landings, 4 cities visited, and battling a high fever just over the weekend.

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SEO VS SAIO

In my previous VidDay (you can find it here) I first discussed the transformative shift in how we search for information. Today, I am expanding on that discussion with even more insights and strategies, diving deeper into the evolving landscape of search optimization.

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Community, Social Media and new Trends

The Explosive Growth of Telegram in Gaming and Gambling

Happy Month of August guys! After Reddit, as promised today’s newsletter is all about a Telegram! A channel that has rapidly emerged as a significant player in the iGaming and casino industry, particularly through the rise of Telegram casinos. The Growth in Numbers As of mid-2024, Telegram has reach

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Telegram & Reddit: Decoding Social Media's Influence on Future Mktg Tactics

Welcome to the 3rd edition of VidDay Lens ;) After discussing Search Artificial Intelligence Optimization, Conversational Marketing & the power of chats, today's focus is on social media platforms. A recent survey (Feb 24) of social media platforms offers insightful data on Monthly Active Users (MAU

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Reddit In Focus

Welcome to this edition of VidDay Lens! Previously, I launched editions about Reddit and Telegram, which you can find here! This time, I’m focusing on Reddit after attending a webinar with Brent Csutoras , Leah Smith, and Chris Khosrovani on maximizing brand impact on the platform. It made me think:

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Web3, Crypto and Digital Collectibles

Crypto Tokens: Definition, types and Applications

Hello everyone! I recently finished reading an interesting book by Roberto Cavaglio titled Crypto Art, Tokens, Blockchain, and Their Applications. This book dives deep into the world of crypto tokens and blockchain technology, a topic that I am sure some of you want to learn more about.

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Rethinking Traditional Marketing KPIs in the Web3 space

The integration of Tokenomics into our marketing strategies and product ecosystems is not just inevitable - it's already happening. Fresh off the press from the latest Chief’s Clash episode on Web3 hosted by Shahar Attias , I have been invited together with Mark Grech and Richard Baker to discuss at

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AI & Machine Learning: For AI-driven insights

Decoding the AI toolkit: Approach & Tools

With a slight delay due to health challenges, here we are: VidDay Lens hits your inbox or LinkedIn feed once more. In my latest video, I delve into the differences between ChatGPT, Perplexity.

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